Korea-based
newspaper The Chosun Ilbo reports that
Samsung
decides to drop its plans to sue
Apple in South Korea for patent
violations. According to the unnamed Samsung executive, his (or her)
company will instead focus its cases in other
countries.
“We concluded that we should engage in legal
battles with Apple only
in the global market, but not in order to gain more market share in
Korea,” the
senior executive stated. It is apparent that Samsung would
rather maintain a positive image in its home country. You see, while
Apple is a dominating brand in other countries, Samsung is the “it”
brand of
South Korea, where its name is plastered on almost anything
from televisions to refrigerators.
The statement comes after the iPhone went on sale in Korea last weekend.
Engadget.com
